The Klaviyo revenue journal.
Twice a week, we open the hood: what we see inside Klaviyo accounts, the hidden revenue we recover, and how AI runs retention. Concrete numbers, zero theory.
Do you really need a $100K senior CRM hire?
Your Klaviyo drives 25 to 40% of revenue. At some point every founder asks the same question: do I hire a senior CRM manager, pay an agency, or keep patching it myself? Let's do the math properly.
4 min readWhich promo actually pays off? (Your emails already know.)
You're putting together a special offer and you're torn: 15% off? 30%? free shipping? a free gift? Almost no one measures what actually pays off. Your own emails already have the answer.
4 min readYou're flying blind on retention. Your data already shows where it's leaking.
A J+30 winback 'because that's what everyone does'. A 3-email welcome flow 'because that's the standard'. Except the right answer is in your data, not in a blog post.
5 min readYour Klaviyo dashboard is lying to you (and it's costing you)
Open rate at 42%, revenue up, everything green. And yet, on most accounts we open, there's $5,000 to $20,000 a month missing. The problem isn't your numbers. It's the ones Klaviyo doesn't show you.
4 min read+38% Klaviyo revenue in 90 days: the 3 levers that actually move the needle
+38% isn't magic, and it isn't a growth hack. It's what happens when you stop chasing new customers and fix three leaks you already have. We take them in order of impact.
4 min readI killed my Monday morning reporting.
Before: every Monday, 8 hours exporting CSVs, cross-referencing numbers, and writing briefs nobody reads. Today: 20 minutes. Here's what actually changed.
3 min read