The Klaviyo revenue journal.
Twice a week, we open the hood: what we see inside Klaviyo accounts, the hidden revenue we recover, and how AI runs retention. Concrete numbers, zero theory.
Which promo actually pays off? (Your emails already know.)
You're putting together a special offer and you're torn: 15% off? 30%? free shipping? a free gift? Almost no one measures what actually pays off. Your own emails already have the answer.
4 min readYou're flying blind on retention. Your data already shows where it's leaking.
A J+30 winback 'because that's what everyone does'. A 3-email welcome flow 'because that's the standard'. Except the right answer is in your data, not in a blog post.
5 min readYour Klaviyo dashboard is lying to you (and it's costing you)
Open rate at 42%, revenue up, everything green. And yet, on most accounts we open, there's $5,000 to $20,000 a month missing. The problem isn't your numbers. It's the ones Klaviyo doesn't show you.
4 min read+38% Klaviyo revenue in 90 days: the 3 levers that actually move the needle
+38% isn't magic, and it isn't a growth hack. It's what happens when you stop chasing new customers and fix three leaks you already have. We take them in order of impact.
4 min readI killed my Monday morning reporting.
Before: every Monday, 8 hours exporting CSVs, cross-referencing numbers, and writing briefs nobody reads. Today: 20 minutes. Here's what actually changed.
3 min read