The Klaviyo dashboard
that shows what the native one hides.
Lifecycle cohorts, automated RFM segmentation, opportunities quantified in $/month, industry benchmarks. The Klaviyo dashboard you’d have wanted from day one.
Why Klaviyo’s native dashboard isn’t enough.
Klaviyo is a great execution tool. But the native dashboard was built for operators, not decision-makers. Here are the 5 limits pushing DTC brands to look for better.
No industry benchmarks
Klaviyo native shows your open rate is 32%. But is 32% good or bad for a skincare DTC brand doing $30K/month? Without industry benchmarks, you’re flying blind.
No opportunities quantified in $
Klaviyo tells you your welcome flow has a 12% conversion rate. But how many dollars per month are you leaving on the table because it should be at 18%? The native dashboard has no business analysis layer, just raw KPIs.
No lifecycle cohorts
The native dashboard shows you a global average. It doesn’t tell you that the April signup cohort converts at 12%, while March converted at 32%. You can’t detect cohort drift, so you can’t fix it.
No RFM segmentation
Klaviyo has basic segmentation (active, inactive). True RFM segmentation in 8 strategic segments (VIP, loyalists, promising, new, at risk, can’t lose, hibernating, lost) takes hours of manual configuration. Or a dashboard that does it automatically.
No multi-brand view
If you manage several Klaviyo brands (agencies, consultants, holdings), Klaviyo native forces you to jump from one account to another. No overview. No comparison. No cross-brand alerts when one account drifts.
The Klaviyo dashboard you should have had from day one.
6 views the native one doesn’t have. All auto-generated from your Klaviyo (read-only connection, in 5 minutes).
Opportunities quantified in $/month
Every detected lever is quantified in recoverable monthly revenue based on your current volume and industry benchmarks. You know exactly where to chase the money first.
Auto RFM segmentation, 8 segments
VIP, loyalists, promising, new, at risk, can’t lose, hibernating, lost. Pre-computed, updated daily, with recommended actions and estimated impact per segment.
Conversion cohorts (30/60/90d)
For each signup cohort, what % become buyers in 30, 60, 90 days. Detects month-over-month drift, identifies non-buyer leads to re-engage in a nurturing flow.
DTC benchmarks by industry
Automated comparison of your KPIs (open rate, CTR, RPR, % of email revenue) against your industry benchmarks: beauty, fashion, home, food, supplements, pet care, jewelry, outdoor.
Performance by send day
Which day of the week your campaigns perform best. Per-day campaign revenue. Optimal day vs day to avoid for your audience.
Unified multi-brand view
For agencies, consultants, holdings: a unified overview of the health of all your Klaviyo accounts. Cross-brand alerts, comparisons, drill-down per account. Built for piloting at scale.
5 min · No credit card · No commitment
Klaviyo native dashboard vs Retain.
| Feature | Klaviyo native | Retain |
|---|---|---|
| Basic KPIs (revenue, OR, CTR) | ✓ | ✓ |
| Opportunities quantified in $/month | ✗ | ✓ |
| DTC benchmarks by industry | ✗ | ✓ |
| Lifecycle cohorts (30/60/90d) | ~ | ✓ |
| Auto RFM segmentation (8 segments) | ✗ | ✓ |
| Performance by send day | ~ | ✓ |
| Unified multi-brand view | ✗ | ✓ |
| Weekly automated AI audit | ✗ | ✓ |
| Monthly exportable reports (PDF) | ~ | ✓ |
| Monthly price | Included in Klaviyo | From €89/month |
Retain doesn’t replace Klaviyo. It adds the strategic layer the native one doesn’t have.
Frequently asked questions
Isn’t Klaviyo’s native dashboard enough? +
Klaviyo has a built-in dashboard that shows basic KPIs: attributed revenue, average open rate, average click rate. For most DTC brands, it’s nowhere near enough: no lifecycle cohorts, no RFM segmentation, no quantified opportunities in $, no industry benchmark comparison. You see HOW MUCH you’re earning, never HOW MUCH you could be earning. That’s exactly the gap a real Klaviyo dashboard should close.
What’s different between your dashboard and Klaviyo’s? +
The Retain dashboard is designed as a strategic layer on top of Klaviyo. Klaviyo shows you raw numbers. Retain shows you: (1) what’s drifting vs DTC benchmarks, (2) opportunities quantified in $/month, (3) the health of each customer cohort (30/60/90 days), (4) missing or underperforming flows, (5) performance by send day, (6) automated 8-segment RFM. It’s the difference between an observation dashboard and an action dashboard.
Is the Retain dashboard real-time? +
Yes. Core KPIs (email revenue, open, click, conversion) sync with Klaviyo in near real-time (~15-minute latency). Deeper analyses (lifecycle cohorts, opportunities, AI audit) are recomputed every night. The dashboard is always up to date when you open it on Monday morning.
Can I connect multiple Klaviyo accounts to a single dashboard? +
Yes. It’s actually built for that. The Retain dashboard is multi-brand by default: if you manage 3, 5 or 30 Klaviyo accounts (agencies, consultants, brand holdings), you get a unified overview + per-account drill-down. Volume discount beyond the 1st brand (up to -50% past 10 brands).
Which Klaviyo KPIs are displayed in the Retain dashboard? +
All critical KPIs: total store revenue, email-attributed revenue (campaigns vs flows), revenue per recipient (RPR), total sends, average open rate, average click rate, unsubscribe rate, campaign/flow split. Plus the strategic KPIs Klaviyo doesn’t show natively: % of email revenue, conversion cohorts, RFM segments, performance by send day, opportunities quantified in $/month.
Does the Retain dashboard replace Klaviyo? +
No, it complements it. Klaviyo stays your execution tool (configuring flows, launching campaigns, managing segments, sending). Retain is the strategic analytical layer on top: what Klaviyo doesn’t show, and what you used to compile manually in Google Sheets or Notion. You keep Klaviyo, you add Retain.
How much does the Retain dashboard cost? +
EUR 89/month for the 1st brand on the Intelligence plan (includes the full dashboard, AI audit, monthly reports, RFM segmentation). EUR 195/month on Complete (adds AI editorial calendar, monthly briefs, production tracking, client review). Volume discount per additional brand. No commitment, cancel in 1 click. EUR pricing, auto-converted by your bank.
Can I try the dashboard without paying? +
Yes. Create a free Retain account, connect Klaviyo read-only (official OAuth), and access your full dashboard in 5 minutes. No credit card, no limits. If you want to unlock advanced features (briefs, production, review), you switch to a 14-day trial on the Complete plan.
See your Klaviyo like never before.
Connect your Klaviyo account in 5 minutes (read-only). No credit card. The full dashboard, AI audit, and opportunities quantified in $ are yours.
No CC, no commitment, cancel in 1 click. EU data, GDPR compliant.