Run your Klaviyo
like a senior team.
AI audit, opportunities quantified in $/month, editorial calendar, auto briefs. The CRM cockpit you’d have wanted as a DTC founder, without hiring a $5,000/month expert.
You’re a founder or Head of Growth. Your Klaviyo drives 25-40% of revenue. And yet…
You probably recognize at least 3 of these 4 pains.
You stare at KPIs without knowing if they’re good
Your Klaviyo dashboard shows monthly revenue. 32% open rate. 1.2% CTR. But good or bad for your industry? Compared to what? You might be leaving $8,000/month on the table and you’ll never know without benchmarks or an audit.
Hiring a CRM expert costs $80,000-$120,000/year
A senior CRM Manager on payroll costs $7,000-$10,000/month all-in. A senior freelancer, $800-$1,500/day. A Klaviyo agency, $4,000-$10,000/month. At your stage ($10K-$200K MRR), it’s often out of proportion. But without expertise, you patch things in native Klaviyo and you plateau.
A Klaviyo audit costs $3,000-$8,000 and arrives too late
You know you should audit your Klaviyo. But a one-shot agency audit is expensive, takes 1-2 weeks, and is outdated within 8 weeks (your data changes). Many founders defer it indefinitely. And keep losing hidden money in the meantime.
Content production: 5-8 hours/week lost
Your CRM team (you or your 1 dedicated person) spends most of the time producing: briefs, copy, reviews, send tracking. No time to analyze what works or doesn’t. CRM becomes a frantic production line instead of a strategic lever.
Retain replaces senior CRM expertise.
At 5% of the cost.
You get the analysis, quantified opportunities, calendar, briefs, review. Without hiring, without depending on an external agency, without patching together native Klaviyo.
Opportunities quantified in $/month
The AI continuously scans your Klaviyo and detects every untapped lever, quantified in recoverable monthly revenue. You know exactly where to chase the money, without digging through native Klaviyo.
AI editorial calendar
A month of campaigns pre-generated, calibrated on your voice DNA, your catalog, your segments. You review, adjust, ship. No more blank page on Monday morning.
AI briefs per campaign
For each campaign, Retain generates a ready-to-ship brief: 3 subject lines, 3 preheaders, pre-written body, suggested hero image. Your designer / copywriter executes in 30 min instead of 3 hours.
Collaborative review
A review portal where your team (or partner agency) comments, approves, or requests changes on each email before send. Figma-like annotations. Never lose a review in a Slack thread again.
Auto monthly report
Performance, activated opportunities, roadmap for next month. Exportable PDF, shareable with your board / investors. No more compiling slides by hand for the board meeting.
Weekly AI audit
Retain regenerates your Klaviyo audit every week. No audit going stale at 8 weeks. You see in real time what’s drifting, what’s improving, and where the next opportunity is hiding.
Which plan for your brand?
The choice depends on how you operate your CRM today.
For those who pilot and delegate execution.
You have an agency or freelancer executing your Klaviyo campaigns. You want the strategic cockpit (audit, $ opportunities, dashboard, reports), not the production board.
See Intelligence detail →For those who want to do everything in Retain.
You run CRM internally (you or 1-2 people). You want to add the AI editorial calendar, auto briefs, production board, collaborative review to the cockpit. 95% of single-team DTC brands pick this plan.
See Complete detail →Free Klaviyo audit, no credit card. Plan choice comes later.
How much does a senior CRM expert cost? How much does Retain cost?
| Option | Monthly cost | Setup | Covers all axes? |
|---|---|---|---|
| Senior CRM Manager (FT hire) | $7,000-$10,000 | 3-6 months recruiting | ✓ |
| Senior CRM freelancer | $3,500-$6,000 | 2 weeks | ~ |
| Klaviyo agency | $4,000-$10,000 | 1-2 months | ✓ |
| One-shot agency audit | $3,000-$8,000 | 1-2 weeks | ~ |
| Native Klaviyo alone | Included | Immediate | ✗ |
| Retain Complete | €195 | 5 minutes | ✓ |
Retain doesn’t replace a senior strategic human. It gives you 80% of what a CRM expert would, at 5% of the cost.
Frequently asked questions
I’m a founder of a DTC brand, not a CRM expert. Is Retain for me? +
Yes, and it’s built exactly for you. Retain is designed for non-specialist operators: e-commerce founders, Heads of Growth, junior CRM Managers. The AI does the analytical work for you. You see every opportunity quantified in $/month, with a business explanation (no CRM jargon), and a prioritized action plan. It’s like having a senior CRM consultant piloting your Klaviyo half-time, but at EUR 89-195/month instead of $3,000-$5,000.
I already have a Klaviyo agency running my account. What does Retain give me? +
Retain becomes your piloting cockpit on the brand side. You track what your agency is doing, you see KPIs in real time, you review briefs and campaigns via the collaborative portal. You stop discovering 2 months late that the welcome flow drifted. The Intelligence plan (EUR 89/month) is built for this use case: you pilot, the agency executes.
What’s the difference between Retain and a Klaviyo agency audit? +
An agency audit is a snapshot at a moment in time ($3,000-$8,000, delivered in 1-2 weeks, outdated within 2 months). Retain is continuous tracking: your dashboard refreshes daily, the AI audit is regenerated weekly, opportunities are quantified in $ in real time. It’s the difference between an annual check-up and a year-round coach.
Which plan should I choose: Intelligence (EUR 89) or Complete (EUR 195)? +
Intelligence if you delegate execution (agency, freelancer, dedicated internal team). You pilot strategy, you hand off briefs quantified in $, your vendor executes. Complete if you want to do EVERYTHING inside Retain: AI editorial calendar, content generation, production board, client review. Most single-team DTC brands (1-2 people on CRM) pick Complete to internalize as much as possible.
My Klaviyo does less than $10,000 in revenue/month. Is Retain worth it? +
If your Klaviyo does less than $5,000/month and you have fewer than 3,000 active contacts, wait for a bit more history before paying for Retain. You can still create a free account, connect Klaviyo, and get your audit (5 min, no CC). Above $10,000/month in Klaviyo revenue, Retain’s ROI is typically 5-10× the monthly cost from detected opportunities.
How much time per week do I need to spend in Retain? +
30 minutes Monday morning to plan your week, 1-2 hours per month to handle the editorial calendar and briefs. Everything else is automated: Klaviyo data ingestion, opportunity calculations, dashboard generation, monthly report. You save 4-8 hours/week vs manual piloting (Notion, Google Sheets, native Klaviyo).
Is my Klaviyo data secure? +
Yes. Official Klaviyo OAuth connection in read-only (revocable in one click from your Klaviyo account). Data hosted in Europe (Supabase Frankfurt), encrypted at rest and in transit, GDPR compliant. No third-party sharing, no resale. You can delete your Retain account and all your data in one click.
Is there a free trial? +
Yes. Signup with no credit card, unlimited free Klaviyo audit (rerun the audit as many times as you want). If you want to activate advanced features (AI calendar, briefs, client review), you switch to a 14-day trial on the Complete plan, no commitment, cancel in one click.
Start by seeing what you’re leaving on the table.
Free Klaviyo audit in 5 minutes. No credit card. You leave with an action plan quantified in $/month. Plan choice comes later.
No CC, no commitment, cancel in 1 click. EU data, GDPR.